Company Process : Using research methods to identify process change.
IDEA to PRODUCT LAUNCH
Processes and systems allow a company to perform at higher levels, provide better work life balances for their employees and the ability to change if outside forces disrupt their systems. At Ndustrial I leverage workshops, research methods, and trial and error to identify changes in their processes and ways to track the changes to see if they worked.
I found out through this exploration, defining ownership is key to successful product launches. It sounds like common knowledge but it begs the question if a company is understaffed, which can be common for startups, how can ownership be flexible enough to still provide control and vision for the success of the product?
At any company, user testing is critical for feature direction and validation. The process is a difficult balance of how quickly stakeholders want to get the product out into the market and the thorough testing so that a feature doesn't decrease retention once it launches. I have noticed that in some companies thorough user testing and QA procedures get pushed onto the live site where the users find bugs and UX difficulties rather than engineers and designers. This creates a need for a larger customer service team and a higher risk of user drop off. I am still exploring this issue by mapping out faster user testing processes / QA processes to allow for quicker deadlines to launch while also keeping retention high by catching more pain points.
It is common for stakeholders to question where a product is going and is it adding value to our clients? At Ndustrial we had no shortage of ideas however the focus of these ideas developed into pain points within the company. To refine the focus I mapped out a process that could bring in value metrics through user testing, KANO surveys, and market research to establish a feature list that can be refined into themes and goals that bring further trust to roadmaps.
design is always evolving
UX research practices can provide insight in complex processes that can be difficult to understand normally. The next process that I am exploring is how meetings are ordered and the possibilities for streamlining how often meetings are scheduled and opportunities for tools to free up lost time.
A company is a complex ecosystem of many moving parts. To identify unknown variables that are affected by changes in the process can give you better knowledge on how your company operates. Incorporating data into this process is something that I want to explore methods of using data to validate change and involve less need for trial and error within this exploration.